Media Gallery

Evernham Motorsports

Situation: How do you share lots of information?

Creative Tool: Media Gallery

Content is King on the internet. So we understood that consumers wanted to see lots of pictures of the Gillett Evernham Motorsports (now Richard Petty Motorsports) NASCAR drivers. The best way to give consumers fun action shots was to do it in the Media Gallery. The Media Gallery can also serve up ideas and other printed images. The Media Gallery is successful with Gillett Evernham Motorsports because the fans are able to get information as it happens.

 

Jeff Gordon

Situation: Can you own your own Television Network?

Creative Tool: Media Gallery

Maybe Video Network would be a more appropriate term, because Jeff Gordon wanted to give his fans a special area where there could watch personal videos and see photographs not available anywhere else. ZANZICO created a media gallery to organize, maintain and play these files. Content can be added through an easy-to-use web interface. The tool manages all of the mundane tasks and provides a playback interface. So now Gordon fans can watch whichever video they want whenever they want.